Sales Manger
(COMMERCIAL/RESIDENTIAL)
A key focus of this role will be aligning the sales strategy with profitability goals (EBITDA), customer satisfaction, and operational efficiency while fostering a high-performance culture.
Job Summary
The Sales Manager is responsible for leading and managing the sales team to drive sales growth, optimize sales processes, and
improve conversion rates. This role requires strong leadership, data-driven decision-making, and a deep understanding of the
roofing and home services industry. The Sales Manager will be accountable for developing strategies to increase market share,
improve lead conversion, and ensure the team consistently meets or exceeds sales targets.
A key focus of this role will be aligning the sales strategy with profitability goals (EBITDA), customer satisfaction, and
operational efficiency while fostering a high-performance sales culture.
Key Responsibilities
Sales Leadership and Strategy
● Maintain and execute sales strategies that align with company revenue and growth objectives.
● Meet or exceed KPIs for the sales team, ensuring accountability for performance and results.
● Monitor market trends, competition, and customer preferences to adjust sales tactics accordingly.
● Work closely with marketing and operations teams to align messaging and service offerings with customer demand.
Sales Team Development and Training
● Recruit, hire, and train high-performing sales representatives to build a strong, knowledgeable team.
● Implement ongoing training programs focused on sales techniques, product knowledge, and industry best practices.
● Conduct regular performance evaluations, providing coaching and feedback to drive improvement.
● Foster a competitive yet collaborative sales culture, ensuring motivation and retention of top talent.
Sales Process Optimization
● Collaborate with Sales Leadership to implement standardized sales processes to increase efficiency and conversion
rates.
● Utilize CRM systems to track leads, customer interactions, and sales performance.
● Optimize lead management strategies to improve follow-up rates and close deals faster.
● Work with operations to ensure accurate job costing and profitability per sale.
Customer Engagement and Satisfaction
● Ensure a customer-first approach by emphasizing transparency, quality, and long-term relationships.
● Monitor customer feedback and satisfaction scores, addressing issues to improve overall experience.
● Work with the customer service and operation teams to ensure seamless job execution after the sale.
Financial and Performance Accountability
● Set and achieve monthly, quarterly, and annual sales targets.
● Manage sales budgets and ensure cost-effective lead generation and conversion strategies.
● Track EBITDA contributions from sales, ensuring sustainable growth and profitability.
● Provide weekly and monthly reports to sales leadership on sales trends, performance metrics, and pipeline forecasts.
Performance Metrics (KPIs)
Sales Performance
● Total Sales Growth
● Lead Conversion Rate
● Average Deal Size
Customer and Employee Satisfaction
● Customer Retention Rate: Maintain repeat business.
● Customer Satisfaction Score: Maintain an average rating of 90% from post-sale surveys.
● Sales Team Retention Rate: Maintain a high retention rate of top sales talent.
Qualifications
● 5+ years of experience in sales leadership, preferably in roofing, home services, or construction industries.
● Proven ability to develop and execute high-performing sales strategies.
● Experience hiring, training, and managing sales teams to meet revenue targets.
● Strong knowledge of CRM tools, lead management, and sales analytics.
● Ability to analyze sales data and adjust strategies for maximum effectiveness.
● Excellent communication, negotiation, and leadership skills.
● Ability to work in a fast-paced, performance-driven environment.
Compensation & Benefits
● Base Salary: $75,000(DOE) + Performance-Based Bonuses
● Health, dental, and vision insurance
● Professional development and leadership training opportunities
Explore Exciting Career Opportunities
Warehouse
Ensure smooth operations by managing supplies and equipment. Help keep everything organized and ready for our teams in the field.
Field & Service
Be part of the hands-on team that delivers top-notch roofing services in the field. From repairs to installations, we need skilled professionals.
Operations
Oversee daily operations, ensuring projects are completed on time and on budget. This role is for those who thrive in managing multiple tasks efficiently.
Admin & HR
Join our administrative and HR team to support a growing company, manage talent, and help shape a positive workplace culture.
Sales
Drive growth by bringing our roofing solutions to new clients. If you're passionate about sales and customer relationships, this role is for you.
Estimators
Help clients make informed decisions with precise cost estimates and project analysis. If you're detail-oriented, join our estimating team.
Ready to build a successful career with River City Roofing Co.? We offer growth opportunities, competitive benefits, and a chance to be part of a skilled, passionate team. If you're eager to take your career to the next level, explore our open positions and apply today. Your future with us starts here!
Why River City Roofing Co?
Benefits
At River City Roofing Co., we believe our employees are our greatest asset. That’s why we are dedicated to taking care of our team and recognizing their hard work and commitment. When you join our team, you’ll receive a competitive benefits package that includes pay, health benefits, discounts, and growth opportunities.
Our benefits go beyond just the basics. We focus on your total well-being—physical, mental, financial, and social. We’re here to support you in being successful, both on the job and at home.
Growth Opportunities
We are dedicated to your growth and development. We provide a wide range of training opportunities, including Field Leadership, Business Leadership, Technical Skills, Sales, Service, and Safety. Whether you’re looking to enhance your technical abilities or step into a leadership role, we support your career every step of the way.
As we continue to grow, so do your opportunities. Join us and unlock your potential in a company that invests in your success.
Commercial Projects
Our experienced professionals install millions of square feet of commercial roofing each year. We specialize in re-roofing, coatings, and repairs, delivering durable, moisture-resistant roofs built to last. We take pride in maintaining a high standard of excellence on every project, ensuring that each commercial roof we build is a reliable and long-lasting investment for your business.
Residential Projects
At River City Roofing Co., we specialize in delivering top-quality residential roofing solutions. From installations to repairs and replacements, our expert team ensures that your home is protected with durable, high-performance roofs. We use only the best materials and craftsmanship, giving you peace of mind that your roof will stand the test of time. Whether you’re upgrading your roof or addressing a repair, we are committed to providing the highest standards of service and care for your home.
Get In Touch
Career Assistance Hours
Mon – Fri: 8:00am – 5:00pm
Sat - Sun: CLOSED
Careers Phone Number:
309-243-0124
